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Seam

Digital Technology Fashion Company · Berlin

Where TechnologyMeets Fashion.

Seam builds the infrastructure for digital fashion technology: two products on one shared Digital Product Passport dataset, turning EU compliance into brand discovery.

2025-Present · Co-Founder & COO

Digital Product Passport

live
Material
80% organic cotton
Origin
Portugal
Footprint
4.2 kg CO₂e
Status
ESPR-ready

What I Delivered

Product, Brand & Market Launch

As co-founder and COO I built both applications, designed the brand system across all three names, and run operations and the market launch while the platform is handed to our CTO.

01

Product Build

Built ThreadPass and TwinLabel end to end on one shared passport dataset.

  • ThreadPass B2B app & 8-step DPP wizard
  • TwinLabel B2C storefront & directory
  • QR per item, scan analytics
  • Seam marketing website
02

Brand System

One family, three identities: Seam navy and gold, ThreadPass red, TwinLabel yellow.

  • Brand architecture & naming
  • Design tokens per brand
  • Voice guidelines
  • Pitch & social design
03

Operations & Launch

Runs the company side and takes the products to market ahead of the 2028 deadline.

  • Operations & tooling
  • Market launch, DACH & Italy
  • Hand-over of the tech to the CTO

The Products

Two products, one passport.

ThreadPassCompliance · SaaS · for brands

Comply once,get discovered everywhere.

Fashion brands create, manage and publish EU-compliant Digital Product Passports. No IT team required.

  • 8-step guided wizard for every ESPR field
  • QR code per item, routed to TwinLabel
  • Scan analytics and website embeds
Visit threadpass.eu ↗
TwinLabel
DPP scanner · Marketplace · for shoppers

Scan. Discover. Shop Transparent.

Scan a garment and read its full story: materials, makers, journey. A discovery marketplace for transparent fashion.

  • [01]Full passport behind every QR scan
  • [02]Directory with 8 sustainability filters
  • [03]Digital wardrobe, follow brands, buy direct
Explore twinlabel.eu ↗
TwinLabel directory with sustainability filters

How It Connects

Compliance becomes discovery

  1. 01

    Brand authors

  2. 02

    Publishes

  3. 03

    Shopper discovers

  4. 04

    Scans become analytics

  5. 05

    Demand returns

The Work

Brief, Build, Launch

The Brief

  • Under EU Regulation 2024/1781 (ESPR), Digital Product Passports become mandatory for fashion and textile products sold in the EU by 2028.
  • Existing DPP tools are built for enterprise brands with IT teams and long implementation budgets. Fashion SMEs, the majority of the industry, had no practical path to compliance.

The Build

  • Built ThreadPass, the B2B app: brands create, manage and publish passports through an 8-step guided wizard covering every mandatory ESPR field, with a QR code per item, website embeds and scan analytics.
  • Built TwinLabel, the B2C app: shoppers scan a garment to read its full passport, browse a directory filtered by 8 sustainability dimensions, follow brands, keep a digital wardrobe and buy direct.
  • Designed the brand system across Seam, ThreadPass and TwinLabel, and lead operations and the market launch.

The Outcome

  • ThreadPass and TwinLabel are live on one shared passport dataset.
  • Every published ThreadPass passport becomes a TwinLabel listing, so compliance turns into discovery for the brand.
  • Focused on roughly 60,000 fashion and textile companies across DACH and Italy ahead of the 2028 deadline.

Technology × Fashion

Visit seam-fashion.eu ↗
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